Jendouba is situated in the Tuniso-Algerian border. It is an important crossroads with many road links to other towns such as El Kef, Tabarka, Ain Draham and Béja. It is close to the famous ancient Roman city of Bulla Regia.
Bulla Regia was a Berber, Punic, and Roman town near present-day Jendouba, Tunisia. Its surviving ruins and archaeological site are noted for their Hadrianic-era semi-subterranean housing, a protection from the fierce heat and effects of the sun. Many of the mosaic floors have been left in place.